Execution Checklists

Use these lists every week so the funnel keeps moving: content shipped, emails sent, links tracked, and revenue reviewed.

1) New Article Publish Checklist

☐ Keyword intent matches article title and intro.
☐ Problem, solution, and CTA are clear above the fold.
☐ At least one internal link to a related post.
☐ Affiliate link includes clear disclosure near CTA.
☐ Meta title + description filled (SEO basics done).
☐ Hero image + social preview image present.
☐ Added to homepage "Latest Articles" section.
☐ Shared in newsletter and one social channel.

2) Affiliate Offer QA Checklist

☐ Offer still active and landing page works.
☐ Commission and terms verified this month.
☐ Cookie duration noted in your tracking sheet.
☐ UTM parameters added to each link variant.
☐ One primary CTA + one fallback CTA in article.
☐ Link tested in incognito and mobile.
☐ Comparison claims are accurate and fair.
☐ Disclosure visible on post + footer.

3) Email Sequence Checklist

☐ Welcome email delivers lead magnet instantly.
☐ Day 2 email gives one tactical quick win.
☐ Day 3 email bridges naturally into offer.
☐ Every email has one clear CTA.
☐ Personalization tokens tested (no broken variables).
☐ Mobile preview checked before sending.
☐ Unsubscribe link and sender info are compliant.
☐ Sequence analytics reviewed after 7 days.

4) Weekly Growth Review

☐ Published at least 1 high-intent article.
☐ Sent at least 1 value-first email broadcast.
☐ Checked top 10 pages by clicks and scroll depth.
☐ Logged top CTR affiliate links by article.
☐ Rewrote underperforming headlines/CTAs.
☐ Pruned low-impact tasks and doubled down on winners.
☐ Updated next-week content plan.
☐ Captured one key learning in notes.

30-Day Operating Rhythm

Week 1

Research 10 low-competition keywords + outline 2 posts.

Week 2

Publish 2 posts + set up / refine welcome sequence.

Week 3

A/B test CTA blocks and subject lines.

Week 4

Performance review + prioritize next-month content bets.